What is Creative Placemaking?
Treasure Tampa is defining creative placemaking as the utilization of creative talent to elevate a community through cross-sector and community partnerships.
The following quotes also exemplify what Treasure Tampa envisions for creative placemaking:
Creative placemaking as defined by Ann Markusen and Anne Gadwa in a 2010 white paper for the NEA’s Mayors’ Institute on City Design (https://www.arts.gov/publications/creative-placemaking) “In creative placemaking, partners from public, private, non-profit, and community sectors strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities. Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”
According to Jamie Bennett, Executive Director ArtPlace America, there are four parts to creative placemaking:
- First, the work needs to be ultimately place-based, meaning that there is a group of people who live and work in the same place. It can be a block, a neighborhood, a town, a city, or a region, but you need to be able to draw a circle around it on a map.
- Next, you need to talk about the community conditions for all of the people who live in that place and identify some community development change that that group of people would like to see: a problem with housing that needs to be fixed; an opportunity with a new transportation infrastructure that needs to be seized; a problematic narrative around public safety that needs to be changed. (There are ten categories of community development changes that [ArtPlace America] currently track.)
- Third is when the “creative” comes into play: how can artists, arts organizations, or arts activity help achieve the change that has been articulated for this group of people?
- And, finally, since these are projects that explicitly set out to make a change, there needs to be a way of knowing whether the change has happened. Some people call this “project evaluation.” We simply say it is important to know when you can stop doing something, cross it off your list, and move on to the next thing.
Furthermore, ArtPlace America clarifies “creative” in creative placemaking http://www.artplaceamerica.org/about/introduction
“In creative placemaking, “creative” is an adverb describing the making, not an adjective describing the place. Successful creative placemaking projects are not measured by how many new arts centers, galleries, or cultural districts are built. Rather, their success is measured in the ways artists, formal and informal arts spaces, and creative interventions have contributed toward community outcomes.”